The residential complex is being built in Dubai Creek Harbour, a new coastal neighborhood near the city center, on the shore of Khor Dubai Bay. It takes 20 minutes by car to Jumeirah Beach, 15 minutes to Downtown Dubai, where the world's tallest tower Burj Khalifa and the largest shopping center Dubai Mall are located. It takes about the same amount of time to get to Dubai International Airport, which is convenient for frequent flyers. The largest highways nearby are Ras Al Khor Road and Nad Al Hamar Road. They provide easy access to any point in the emirate.

A 10-minute drive to the coast is the water cab stop for the Khor Dubai Bay. If necessary a metro line, it runs along the other side of the bay: it's a 15-minute drive to Creek Metro Station (green line) and the same amount to Airport Terminal 3 (red line).

Residents of apartments and townhouses will be offered 24-hour concierge services. Also on the territory will open a swimming pool, restaurants, gym, spa center, children's playground and conference hall. The area itself is characterized by good infrastructure: there are many supermarkets and shopping centers, there is a promenade, parks and lots of greenery, a yacht club and a harbor.