The Sheikh Zayed Highway passes next to the Imperial Avenue. This is Dubai's main road that connects the city with Abu Dhabi, the capital of the UAE. By car, it will take 20 minutes to reach the tourist district of Dubai Marina with views of skyscrapers. To get to one of the largest shopping centers Mall of the Emirates with a ski resort can take 18 minutes. It is the same distance to DXB International Airport. Jumeirah Beach is an 11-minute drive away.

Imperial Avenue will have a swimming pool, fitness center, playground. Residents will be able to contact a concierge for everyday matters. A smart home system will be connected to the entire residential complex. From the complex in a couple of minutes you can walk to the shopping center Dubai Mall with clothing stores, food courts, grocery stores, pharmacies, cinema, skating rink, oceanarium, singing fountains. Also nearby are Carrefour hypermarket, Learning Tree kindergarten, Eman school.